The Power of Two

Kiptronic brings dynamic ad insertion to Akamai enabled sites


Akamai is recognized as the industry leader in rich media delivery; offering comprehensive solutions for the management, control, delivery and storage of digital media assets.  

Any media publisher hosting content with Akamai can now take advantage of Kiptronic's leading edge workflow and monetization services to dynamically insert ads into video and audio programming. Key benefits include:

 

  • Publish as you always have: Kiptronic is fully integrated into Akamai’s network, which means that Akamai customers have no back end installation to worry about when they add Kiptronic services. Start serving dynamically targeted ads quickly and easily into your video and audio content without changing your publishing processes, business systems or technologies.

  • Device-independent value-added services: Kiptronic’s Media Services Platform provides a robust set of measurement, management and monetization tools to enable Akamai customers to get the most out of their hosted digital media. Highly targeted ads are dynamically merged into your video and audio files at the point of download and optimized for the target consumer environment. Serve ad supported content to iPhones, MP3 players, smart phones, a PlayStation Portable, laptops and more - Kiptronic works wherever your content is played. Furthermore, Kiptronic can geo-target ads based on your advertiser requirements.

  • Advertising strategies to fit your needs: Many large media organizations already have adept digital media advertising executive teams internally. Kiptronic provides the workflow, ad-serving and management platform to allow these teams to monetize a wider swath of content, which means more revenue from existing resources. In addition, Kiptronic has partnered with eMedia Rep, the sister company of NPBi – both veterans in digital ad sales representing the content interests of NPR and PBS – to deliver an external ad sales capability if that is required.

Who's on Akamai

Akamai's content delivery services and suite of monetization technologies are:

  • Trusted by more than 100 of the world’s leading news portals — including the BBC, CNN, ESPN, Fox News, and MSNBC
  • Serving 100% of the top US National Sports Organizations
  • Powering the largest social networking sites including Facebook, Friendster MSN and MySpace
  • Serving 5 of the top 6 online music download sites — including Apple iTunes — delivering over a billion songs...and counting
  • Delivering content to game consoles like the Sony PlayStation 3 and Nintendo Wii, to Internet enabled handsets through wireless carriers, as well as to viral applications like widgets.