Partnership Offers Turnkey P2P Solution for Advertisers and Content Owners
HOLLYWOOD, CA — OMMA Video Conference (November 14, 2007) — Mediaguide, a leader in fingerprinting technology and airplay data, Brand Asset Digital, an innovator in P2P distribution, and Kiptronic, a media services platform for downloadable media, have joined forces to create a seamless solution for distributing and monetizing content across major peer–to–peer (P2P) networks. Beyond Frequency is a joint venture of Mediaguide and Brand Asset Digital.
This partnership will make it easier for advertisers, media companies and other entities to reach the large numbers of consumers actively using P2P networks.
The combined solution runs on the Beyond Frequency network — a new digital content platform jointly launched by Mediaguide and Brand Asset Digital, which develops technology supporting digital media distribution, ad insertion and business intelligence. Kiptronic brings its industry–leading seamless server side workflow and dynamic ad insertion capabilities to round out the offering and monetize P2P content.
This combination of a P2P distribution platform with a digital ad insertion platform and broadcast radio intelligence brings unique benefits to content owners, advertisers and other entities. These benefits include:
- Reaching a largely untapped audience interacting on P2P networks with targeted, relevant content or marketing messages. This audience represents a very attractive demographic, geared toward the 14 to 34 age range.
- Maintaining appropriate controls around distributed content, without disrupting the P2P experience for consumers using the networks.
- Quantifying the specific reach of a campaign with rich data and analytics tracked by the Beyond Frequency business intelligence platform. These metrics include information on the P2P downloads associated with a given campaign, breadth of reach across the major P2P networks and more – including access to broadcast radio data for a full contextual view of advertising, marketing and promotional campaigns.
- Providing content owners or advertisers with the ability to manage large campaigns across multiple P2P networks, using a mix of audio, video, still images and copy. For example, using Kiptronic’s technology and Beyond Frequency’s network, a piece of content could be delivered to a user with an appropriate branded message as part of the file, no matter where that download occurs.
“Many marketers, content owners and media companies are attracted to the huge volume of consumers interacting across the top P2P networks,” said Jonathan Cobb, founder and chief technology officer of Kiptronic. “Numerous barriers have kept these players from jumping into this growing channel until now. These includes fear of loss of control over their content, lack of branding, an inability to generate revenue from content introduced into the P2P space, and the tremendous legwork needed to engage P2P on a large scale level. Our alliance with Beyond Frequency offers an easy way to engage these consumers while generating additional revenue streams.”
Beyond Frequency has also forged agreements with a number of entities offering unique audio or visual content, such as online distributors of independent music. This includes companies like INgrooves (www.ingrooves.com) which uses the Beyond Frequency network to expose P2P consumers to new music through downloads and special microsites, while earning revenue for its clients.
These assets are combined with Kiptronic’s workflow and ad serving technology for downloadable media, as well as its relationships with a wide range of advertisers, media companies and other content owners such as podcasters. Together, the companies are able to package a number of creative ways to leverage and monetize P2P network traffic.
“Kiptronic can now offer its advertising and media clients the opportunity to wrap brand messages around unique audio or visual content sourced by, and distributed into, the P2P arena through Beyond Frequency,” said Paul Wright, Mediaguide’s senior vice president of strategic alliances and marketing. “We then provide a detailed view of how many times that unique piece of ad–supported content was downloaded by consumers interacting on the P2P networks, how many impressions the branded message received and where they received them.”
About Beyond Frequency
Beyond Frequency is a new digital content platform that links content protection, distribution, discovery and business intelligence. It is a joint venture of Mediaguide and Brand Asset Digital that serves any entity (broadcasters, publishers, labels, filmmakers, etc.) that creates content and wants to distribute and monetize it in the P2P space – while protecting ownership and copyright. Beyond Frequency generated over 70 million unique downloads during its 6–month beta, has several agreements in place with parties to distribute music, video and other content across the P2P space and will be launching its full site in Q1 2008.
About Mediaguide
Mediaguide was formed in 2002 with the American Society of Artists, Composers and Publishers (ASCAP), has developed, operates and licenses proprietary audio and video fingerprint technology and monitors over 2,700 college, non–commercial and commercial radio stations for music, advertisements and speech. The company provides the most comprehensive, accurate, timely, and reliable airplay data products for advertisers, broadcasters and content owners. Learn more about Mediaguide at www.mediaguide.com.
About Brand Asset Digital
Brand Asset Digital is the combination of Beyond Media LLC and Intent MediaWorks announced earlier this month. The company is an industry leader in content and ad distribution over P2P networks. Over the last year Brand Asset Digital has delivered over 500 million search impressions with a catalog that exceeds 1.5 million pieces of content.
About Kiptronic
Kiptronic is the leader in digital media services for downloadable video and audio content. Kiptronic helps rich media publishers manage, measure and monetize their content assets for maximum value. Kiptronic’s ad insertion platform provides publishing customers with a seamless way to add dynamic, targeted advertising and management services to new and archived video and audio files at the point–of–download to iPods, mobile phones, and PCs without any changes to the publishing processes. Key partnerships with rich media content delivery networks enable content publishers to simply turn on our services to manage and measure large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit: www.kiptronic.com.
