Internet Arm of Lifestyle-oriented Publishing Giant Advances Strategy to Monetize Video Podcast Downloads
SAN FRANCISCO, CA, June 27, 2007 - Kiptronic, a leading technology service for downloadable media, announced today that it has been selected by CondéNet, an Internet unit of Condé Nast Publications, to provide ad insertion and campaign management services for its video podcasts.
CondéNet will utilize Kiptronic's Ad Insertion services to monetize podcasts on five of its web sites: Style.com, Men.style.com, Epicurious.com, Concierge.com, and Wired.com.
"CondéNet views video podcasts as a valuable distribution platform for our content and an important extension to reach our audience on iPods and other portable devices. Kiptronic allows us to create new opportunities for our advertisers to associate with this content and desirable audience," said Carrie Seifer, Director of Emerging Technologies for CondeNét.
CondéNet is one of several leading publishers implementing strategies to monetize its podcasts using Kiptronic's ad insertion and campaign management services. Kiptronic allows content producers like CondéNet to dynamically schedule, insert and track pre-roll video ads into its podcasts.
"We are very excited to be working with CondéNet to power ad insertion for their podcast brands," said Jonathan Cobb, Founder and CEO of Kiptronic. "Media consumption habits are rapidly changing and publishers such as CondéNet are at the leading edge of a revolution in content distribution and branding."
Kiptronic's industry-leading ad insertion technology service will power delivery of video advertising spots into CondéNet content and provide continuously updated ad campaign metrics and reporting through a Web-based interface.
About Kiptronic
Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media publishers and independent podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. For more information visit www.kiptronic.com.
