CSTV Demo
CSTV Networks, part of CBS Corporation, works with leading universities
to get their sports content online. CSTV has over 60 podcasts and uses
the Kiptronic Media Services Platform to create inventory and sell ads across this content.
Here’s how Kiptronic works:
Step 1: An audio or video file is routed through our Media Services Platform where a decision is made by our ExpressMatch Engine about what ad should be associated with that piece of content.
Step 2: That ad, in pre-roll, mid-roll, or post-roll slots, is then attached to the audio or video file.
Step 3: The complete file – with content and ad, is then downloaded to the content consumer.
This complex back-end process occurs in milli-seconds! As a result, content producers can publish their content as they always have while maximizing revenue from their audio and video assets. Advertisers can connect with their chosen audience in a venue where they're consuming content as a “foreground” experience without distractions.
