Superior Third Party Measurement Adds Value to Kiptronic Rich Media Content and Ad Campaign Management Features
SAN FRANCISCO, CA, Sept. 25, 2007 - Kiptronic, the leading ad insertion platform for downloadable media, today announced it will verify downloads using the Nielsen//NetRatings SiteCensus service, providing additional value to its media and advertising customers.
Kiptronic customers will benefit from the assurance that a trusted third-party, such as Nielsen//NetRatings, will track all downloads served through the Kiptronic platform. The addition of the SiteCensus tool adds to the portfolio of campaign management services Kiptronic currently provides.
"Downloadable media is an important emerging advertising medium that provides the content and audience brands long for. A key piece of the puzzle as downloadable media continues its growth path is third-party validation and richer metrics, which Nielsen/NetRatings provides," said Suzanne Silber, Group Director of Strategy for Prometheus Media Services, a division of Omnicom Media Group.
Susan Bratton, founding member of the Association for Downloadable Media, an industry standards group, added: "For downloadable media to become more quantifiable to advertisers, measurement tools provided by companies like Nielsen/NetRatings will be a key ingredient for success."
Nielsen//NetRatings' SiteCensus service utilizes a patented browser-based tagging methodology to measure and verify podcast downloads, Web site activity, streaming video content, and mobile WAP activities.
Kiptronic works with publishers large and small, as well as the infrastructure providers that host them. Key partnerships with Akamai Technologies for large media publishers and Liberated Syndication for independent media producers allow Kiptronic to be easily activated as a new feature.
"The Downloadable Media era requires proven measurement and tracking tools as customers increasingly make their media and advertising available across a variety of platforms and devices," said Jonathan Cobb, Founder and Chief Technology Officer at Kiptronic. "The addition of SiteCensus from Nielsen//NetRatings provides important new features to our industry-leading ad-insertion platform."
Kiptronic provides a dynamic ad insertion and measurement platform to leading rich media publishers. The company allows content producers to dynamically schedule, insert and track pre-roll, mid-roll and post-roll video and audio ads within content. Kiptronic's unique approach allows publishers to continue to deliver content to users as they always have, while maximizing revenue from their libraries of programming.
About Kiptronic
Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.
