Media and Marketing Trade Publisher to Utilize Kiptronic's Ad Insertion and Campaign Management Services for Video and Audio Downloads
SAN FRANCISCO, CA, Sept. 25, 2007 - Kiptronic, the leading ad insertion platform for downloadable media, announced today it has entered into a partnership with MediaPost Communications to deliver Ad Insertion and Campaign Management Services to its various online brands.
MediaPost Communications plans to implement Kiptronic's services across a selection of its video and audio content. The publisher produces over 30 online publications and two websites focused on the media, marketing and advertising industries, including MediaDailyNews, Marketing Daily, OnlineMediaDaily, Video, Search, Email, Mobile, Online Publishing and Metrics Insiders.
Kiptronic's geographic targeting and related campaign management services will be incorporated across MediaPost's topical video and audio content related to these publications. The company allows content producers like MediaPost to dynamically schedule, insert and track pre-roll and post-roll video and audio ads into its content.
"As MediaPost continues to serve a growing and diverse audience of media and marketing executives, it's important that we utilize leading-edge media technologies. It's natural for us to embrace downloadable media as another medium where our content will be consumed," said Nick Friese, Vice President of Marketing and Sales for MediaPost Communications. "In addition, it makes perfect sense to deliver targeted advertising messages to our user base with enabling technologies like Kiptronic's."
MediaPost is the latest of several leading publishers implementing strategies to monetize its downloadable media using Kiptronic's dynamic ad insertion and measurement platform.
"MediaPost has a unique blend of targeted content for the advertising and marketing industries. Given its publishing focus, the company will need the Ad Insertion and Campaign Management Services Kiptronic provides as they delve further into delivering content as a video or audio download," said Jonathan Cobb, Founder and CTO of Kiptronic.
About Kiptronic
Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.
About MediaPost
MediaPost is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media and marketing decision makers. Since 1996 MediaPost Communications has been the leading advertising and media publisher providing news, opinion, analysis, how-to-information, research, planning resources and directories to help more than 130,000 media and marketing decision makers better plan and buy both online and traditional advertising. MediaPost publishes and presents MediaPost Publications.com, MEDIA magazine, OMMA magazine, MediaDailyNews I,II,III, OnlineMediaDaily, Marketing Daily, TV Watch, Magazine Rack, Real Media Riffs, The Research Brief, The Online Spin, Just an Online Minute, The Research Brief, The Email Insider, The Search Insider, The Video Insider, The Behavioral Insider, MediaPost.com, Agency of The Year Awards, The Outfront Conference, Forecast Media Conference, Creative Media Awards, The Behavioral Marketing Forum, OMMA Conference and Expo, OMMA Video, OMMA Mobile, and the Insider Summits. www.mediapostpublications.com
