Full House Expected for Kiptronic's OMMA East workshop luncheon
SAN FRANCISCO, CA, Sept. 21, 2007 - Kiptronic, the leading ad insertion platform for downloadable media, announced today that Founder and CTO Jonathan Cobb will be speaking at several fall advertising and media conferences, including OMMA East next week.
Cobb is known for his ability to contribute new perspectives on the
downloadable media market and the growing use of advertising in this
medium among large and small content publishers. Kiptronic will present
at OMMA East at the Hilton New York on Sept. 24 on the following topics:
Toward a Downloadable Future - How to Market to an Audience that Consumes Rich Media Content Everywhere
Sept. 24 at 12:45 PM - A luncheon workshop Consumers are choosing when
and where they want to consume media content. Whether in a connected
environment on a laptop or smartphone or in a disconnected world on a
video iPod, the dynamics of reaching the audience you want to reach
have changed. Learn how to evolve your marketing strategies to take
advantage of the unique possibilities in downloadable content and what
technology trends will power this media transformation.
Mobilizing the Video Ad Model
Sept. 24 at 4:45 PM - As mobile video starts coming at the user from every direction - the carrier deck, mobile TV broadcasting, user-generated portals, and off-deck distribution - publishers and marketers are searching for practical ad-supported models. Will the pre-roll model follow video as it moves to handsets or will different formats emerge around the various delivery methods? This panel explores how mobile video publishers are experimenting with early models.
About Kiptronic
Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.
