Proven Technology Service for Video Heralds New Era for Advertisers and Content Producers; Company Now Powers Full Spectrum of Downloadable Media
SAN FRANCISCO, CA, June 27, 2007 - Kiptronic, a leading technology service for downloadable media, announced today that it now offers dynamic ad insertion and campaign management for video content.
Kiptronic's service is currently in production with several media organizations including CondéNet, an Internet unit of CondéNast Publications (See related release).
Kiptronic's support for video provides the same seamless dynamic ad insertion experience customers have come to rely on with Kiptronic's audio capabilities.
"The growth in Internet audio and video consumption requires unique content services that create value without disrupting the existing processes of the publisher," said Michael Greeson, principal analyst and president at The Diffusion Group. "This means developing entirely new revenue models that take into account the behavioral personalization of ads, something which Kiptronic's ad insertion technology delivers in spades."
Key Kiptronic advantages include:
* No changes to publishing processes: Content producers can continue to publish as they always have
* Management of large rich media ad campaigns: Advertisers can create and execute scalable campaigns across a wide range of topical content
* Device independence: Kiptronic can deliver video content across a wide range of devices, from smart phones to iPods
"What separates Kiptronic's video technology from the pack is our core value proposition - content producers don't have to change their publishing processes and advertisers connect with a rich set of targeting services to maximize results," said Jonathan Cobb, Founder and CEO of Kiptronic. "Our production-ready video technology represents the next step in the expansion of Kiptronic's strategy to help rich media publishers monetize new and archived content."
About Kiptronic
Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media publishers and independent podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. For more information visit www.kiptronic.com.
