Accomplished Media Sales Executive Joins Award-Winning Company that Enables Publishers to Dynamically Insert Ads into Digital Media Content
SAN FRANCISCO, CA, Jan. 23, 2008 — Kiptronic, the leader in dynamic ad insertion for video and audio content downloaded from the Internet, today announced that Sandy Shanman has joined the company as Senior Vice President of Sales.
Shanman joins Kiptronic from Quattro Wireless. Serving as Vice President of Sales, he oversaw all initiatives that enabled advertisers and publishers to quickly build, manage and extend their brand to the mobile channel.
“Kiptronic’s multi–device and multi–platform strategy is exactly what media publishers are looking for as they seek increased distribution and monetization, while maintaining their current publishing processes,” said Shanman. “Kiptronic has the right approach for interactive, TV, print and audio content producers as they look to standardize on media–grade ad–serving solutions for their digital assets.”
Shanman previously served as Vice President, Advertising Sales for Advertising.com, a subsidiary of AOL Time Warner. Advertising.com is the largest interactive advertising network serving over 40 billion impressions monthly across over 60 of Com–Score’s top 100 publishers. There, he was responsible for $120 million in advertising revenue throughout the Northeast, Midwest and Canada.
Prior to Advertising.com, Sandy played a critical role in the turn–around strategy for Homestore, Inc., now Move, Inc., as Senior Director of Strategic Partnerships.
"Kiptronic enables publishers to manage, measure and monetize downloadable media assets with a platform that is seamlessly integrated into their current publishing processes," said CEO Bill Loewenthal. "The ability to attract someone of Sandy’s caliber to our executive team is a strong reflection of our past successes and future potential. His extensive experience in helping content producers monetize digital assets across multiple platforms, combined with his established ties to the publishing industry, makes him a true asset in the next phase of Kiptronic’s evolution.”
About Kiptronic
Kiptronic has built a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content — With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.
