Global Program Helps Accelerate the Success of Innovative Startups Committed to Microsoft’s Platform Technologies
SAN FRANCISCO, CA — January 22, 2008 — Kiptronic, Inc. today announced that it has been selected to join the Microsoft Startup Accelerator Program. Stewarded by the Emerging Business Team (EBT) at Microsoft Corp., the program is designed to connect high–potential startups committed to the Microsoft platform to an extensive support network that provides access to Microsoft people and programs, guidance on future directions, and support to accelerate their success.
"Kiptronic provides key enabling technologies to allow our publisher customers to optimize revenue from their digital media assets across platforms and devices,” said Kiptronic Chief Executive Officer, Bill Loewenthal. “We’re pleased to work with Microsoft to deliver these solutions and are gratified to be a part of the Microsoft Startup Accelerator Program. Access to Microsoft technology and services enhances our business agility and increases visibility with our customers—two important factors as our rapid growth continues through 2008."
Microsoft is committed to serving as a valuable technology and business partner for emerging startups and their investors. Companies are selected to join the program based on their innovation, marketability, growth potential, funding, platform decision and strategic importance to Microsoft. These companies receive customized engagement plans designed to support their software development and increase market visibility. The program is now open to interested startups, which can apply via a profiling process outlined at the Microsoft Startup Zone at http://www.microsoftstartupzone.com.
“Kiptronic provides a valuable solution for its media publishers,” said Anne–Marie Roussel, Director of Strategic and Emerging Business at Microsoft. “Microsoft is pleased to be working with Kiptronic and is looking forward to helping them offer their customers the solutions they need to succeed with our technologies.”
The Microsoft EBT evaluates hundreds of technology startups each year to identify those with the strongest potential to succeed in the market, shape the industry’s future, and enhance the overall value of Microsoft products and services for customers. The Microsoft Startup Accelerator Program shines the spotlight on some of the most promising startups and provides good examples of how startups can work successfully with Microsoft.
About Kiptronic
Kiptronic has built a technology platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content – With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.
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