Kiptronic Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game–changing strategies in advertising, marketing, and promotion
San Francisco, CA, January 22, 2008 – Kiptronic, the leader in dynamic ad insertion for video and audio content downloaded from the Internet, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Kiptronic was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Kiptronic and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28–30, 2008 at The Mandarin Oriental Hotel in New York City. This two–and–a–half day executive event will feature technology CEO’s from Silicon Valley leading presentations and high–level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. Fifty of the top CEO’s from the OnMedia 100 will present their market strategies to a panel of industry experts in a “CEO Showcase.”
“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation.”
The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.
Kiptronic enables publishers to dynamically insert video and audio ads into content downloaded from the Internet. The company’s technology works with any end–user device, format or hosting platform. Kiptronic helps media companies manage, measure and monetize their digital content with a unique workflow and ad–serving solution delivered as a service through partners like Akamai and Mirror Image. Kiptronic’s customers are leading online, TV, magazine, newspaper and radio publishers.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/23251
“We are very gratified to be a part of the OnMedia 100. Kiptronic is seeing tremendous momentum from media publishers in the market for our technology, which dynamically inserts ads into downloaded video and audio content,” said Kiptronic CEO Bill Loewenthal. “AlwaysOn’s recognition of Kiptronic substantiates the extent to which our “publish as you always have” solution is resonating in the marketplace and the pace at which publishers are embracing new ways to monetize online content.”
About Kiptronic
Kiptronic has built a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content — With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.
About AlwaysOn
AlwaysOn ignited the open–media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open–media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.
