TEWKSBURY, MA / HOLLYWOOD, CA (Digital Hollywood Fall –Booth #51) – October 30, 2007 – Mirror Image® Internet a leading provider of content delivery solutions powered by a patented global network, today announced a customer referral and reseller agreement with Kiptronic, Inc., the leading ad insertion platform for downloadable media. The partnership enables Mirror Image and Kiptronic to provide joint customers with seamless rich media advertising insertion and quality of service.
“We are excited about our collaboration with Kiptronic which we anticipate will provide Mirror Image with the opportunity to host and deliver unique and dynamic content for a larger customer base,” said James Hart, Vice President, Sales and Marketing at Mirror Image Internet. “With the high consumer expectations for smooth delivery of rich media video and audio files, we believe that our partnership with Kiptronic will equally benefit both parties as well as our joint customers.”
Kiptronic provides a dynamic ad insertion and measurement platform to leading rich media publishers that allows them to manage, measure and monetize their downloadable content assets. The company allows content producers to dynamically schedule, insert and track pre-roll, mid-roll and post-roll video and audio ads within downloadable media to devices, such as iPods, mobile phones and PCs. Kiptronic's unique approach allows publishers to continue to deliver content to users as they always have, while maximizing revenue from their libraries of programming.
“Our partnership with Mirror Image enables Kiptronic to expand our network footprint which will, in turn, meet the growing demand from our customers to instantly and effortlessly deliver rich media content to a variety of devices, “said Jonathan Cobb, CTO and Founder of Kiptronic. “This partnership will be an essential addition to the media asset management and advertising campaign management services that we offer to customers, allowing them to maximize revenue from their video and audio content.”
Both Mirror Image and Kiptronic are appearing at Digital Hollywood Fall taking place on October 29 – November 1, 2007, in Hollywood, California. Please visit Mirror Image at booth number 51.
Martin Hayward, Director of Marketing for Mirror Image Internet, is speaking on the “All Video, All the Time” panel on November 1.
Kiptronic’s Founder and CTO Jonathan Cobb will be speaking on the “Personalized and Innovative Mobile & Broadband Services: Advertising and Content” panel on November 1.
About Kiptronic
Kiptronic is the leader in digital media services for downloadable video and audio content. Kiptronic helps rich media publishers manage, measure and monetize their content assets for maximum value. Kiptronic’s ad insertion platform provides publishing customers with a seamless way to add dynamic, targeted advertising and management services to new and archived video and audio files at the point-of-download to iPods, mobile phones, and PCs without any changes to the publishing processes. Key partnerships with rich media content delivery networks enable content publishers to simply turn on our services to manage and measure large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit: www.kiptronic.com.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by Internet Retailer magazine as the 2007 Vendor Leader in the Content Delivery Network Category, and EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.
Mirror Image is a registered trademark of Mirror Image Internet.
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