Ready, Aim, Sell
Monetize Your Content With Targeted Ad Delivery
Mirror Image® Internet, Inc. is a leading provider of global, high-performance network services for delivering rich, interactive, digital media to users worldwide. Our track record of success has given leading publishers the visibility and control they need to maximize assets and reduce cost while enhancing the visitor experience.
Publishers already use Mirror Image services for reliable, uninterrupted delivery of banner ads, in–banner video ads and in–stream video ads to users around the world. Now, with Kiptronic, mutual customers are able to dynamically insert video and audio ads into multi–format, multi–platform video and audio programming. Customers benefit from this powerful combination in the following ways:
- Publish as you always have – Kiptronic is fully integrated into Mirror Image, which means that customers can start serving dynamically targeted ads quickly and easily without changing publishing processes, business systems or technologies.
- Device–independent Monetization Opportunities — With Kiptronic and Mirror Image integration, highly targeted ads are dynamically merged into Mirror Image hosted video and audio files at the point of download and optimized for the target consumer environment. Serve ad supported content to iPhones, MP3 players, smart phones, a PlayStation Portable, laptops and more — Kiptronic works wherever your content is played.
- Advanced Targeting and Metrics — Mirror Image customers gain access to Kiptronic’s robust Media Services Platform, enabling publishers to get the most out of their hosted digital media through sophisticated management and measurement tools. Easily target content to end users based on certain criteria that you choose, without building a custom application. Audience profiles allow you to collect custom metrics on end user activity related to advertising campaigns. Furthermore, Kiptronic geo–targets ads based on your advertiser requirements.
- Advertising strategies to fit your needs — Many large media organizations already have adept digital media advertising executive teams internally. Kiptronic provides the workflow, ad–serving and management platform to allow these teams to monetize a wider swath of content hosted with Mirror Image, which means more revenue from existing resources. In addition, Kiptronic has partnered with eMedia Rep, the sister company of NPBi — both veterans in digital ad sales representing the content interests of NPR and PBS — to deliver an external ad sales capability if that is required.
The Mirror Image Advantage
- Highest cache hit ratio
- Global network
- Massive capacity
- Unrivaled customer service
- Guaranteed SLA
- Secure locations