Leading Workflow and Ad-Serving Technology for Video and Audio Integrates with Innovative Adobe Media Player for the Benefit of Digital Media Publishers

SAN FRANCISCO, CA, Apr. 9, 2008 – Kiptronic, the leader in dynamic ad insertion for video and audio content distributed using the Internet, today announced that it has integrated its technology into Adobe® Media Player, the next-generation desktop media player that launched today, bringing significant benefit to mutual customers.

Kiptronic's Media Services Platform and OpsCenter management tools will be integrated with Adobe Media Player, allowing digital media publishers to take advantage of the player’s enhanced advertising and reporting features. This integration will continue to allow publishers to produce and distribute video and audio content as they always have, while providing new opportunities for content tracking and monetization.

Key features of the integration of Kiptronic’s dynamic ad insertion technology with Adobe Media Player include:

• A seamless experience for the publisher – They can continue to produce content as they always have even as they extend their brand to Adobe Media Player
• Automatic detection of content – When a media request is made to Adobe Media Player, Kiptronic can detect this and adjust the response accordingly to take advantage of the unique ad-serving capabilities and enhanced feature set of Adobe Media Player
• Ease of integration – Publishers with large libraries of video in the Adobe Flash® format can easily extend their monetization capabilities by activating the Kiptronic service through their content delivery network (CDN) account

Kiptronic allows content producers to monetize video and audio assets by dynamically scheduling, inserting and tracking advertising campaigns across their content libraries, deriving a new revenue stream from existing assets.

"Adobe Media Player delivers more engaging video and audio experiences to viewers while offering content publishers new abilities to track and build businesses around their media assets," said Jennifer Taylor, group product manager, Flash authoring and distribution at Adobe. "Adobe Media Player and Kiptronic’s dynamic ad insertion technologies are a winning combination for publishers looking for new ways to manage, measure, and monetize their content."

Kiptronic’s work with Adobe will allow publishers to maximize revenue from their libraries of digital content and take advantage of the unique characteristics of Adobe Media Player.

"Our collaboration with Adobe is an important step in the evolution of media distribution across the Web and addresses a significant requirement for our publisher customers," said Bill Loewenthal, President and CEO of Kiptronic.

Kiptronic’s workflow and ad-serving solutions are delivered as a service through leading content delivery networks such as Akamai and Mirror Image. Customers include leading online, TV, magazine, newspaper and radio publishers.

About Kiptronic
Kiptronic offers a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content – With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns through a robust ad operations tool. Kiptronic was recently named to the AlwaysOn Media 100 list of top media and advertising-related start-up companies for 2008. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information, visit www.kiptronic.com.

Founder Jonathan Cobb will be speaking May 7 at 10:45 AM on a panel entitled “The Web: The All-Media, All-Consuming Content and Advertising Phenomenon - PC, Mobile & TV” at the Digital Hollywood Spring Conference.

Leading Radio Programmer Requires Dynamic Ad Insertion Platform and Single Management View of Ad Inventory to Monetize Downloaded Audio

SAN FRANCISCO, CA, Feb. 27, 2008 — Kiptronic, the leader in dynamic ad insertion for video and audio content distributed using the Internet, today announced that it has partnered with Fox News Radio to provide dynamic ad insertion and media management services for its audio content.

Kiptronic’s Media Services Platform and OpsCenter management tools will be utilized by Fox News Radio across its popular series of audio programming, from the Fox News Radio Newscast to The Radio Factor with Bill O’Reilly and the Alan Colmes Radio Show.

Online and downloaded video and audio consumption continues to explode, with various market research firms projecting a multi-billion dollar opportunity by the year 2012.

Kiptronic allows content producers such as Fox News Radio to monetize its audio assets by dynamically scheduling, inserting and tracking advertising campaigns across its content library, deriving a new revenue stream from existing assets.

“Fox News Radio is a great example of a major media customer that wants to make the most of its digital media assets,” said Bill Loewenthal, President and CEO of Kiptronic. “Our customers come to us needing solutions to monetize their digital assets without making changes to the way they publish their content.”

Kiptronic’s workflow and ad-serving solutions are delivered as a service through leading content delivery networks such as Akamai and Mirror Image. Customers include leading online, TV, magazine, newspaper and radio publishers.

About Kiptronic
Kiptronic offers a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content – With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns through a robust ad operations tool. Kiptronic was recently named to the AlwaysOn Media 100 list of top media and advertising-related start-up companies for 2008. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information, visit www.kiptronic.com.

Experienced Operations Executive for CNET, Ziff Davis and Time Warner Joins Provider of Dynamic Ad Insertion Platform for Downloaded Video and Audio

NEW YORK, NY (AlwaysOn OnMedia 2008) – Kiptronic, the leader in dynamic ad insertion for video and audio content, today announced the addition of Barry Briggs to its Board of Directors. Briggs is a veteran operations executive with a deep understanding of traditional and digital media from his senior executive roles with CNET Networks, ZDNet, Ziff Davis and Time Warner.

“Content distribution and consumption is in the midst of revolution driven by the ubiquity of the Internet and the explosion of devices capable of playing video and audio content,” Briggs said. “Kiptronic’s adoption by leading TV, online, newspaper and radio brands demonstrates that they understand what publishers are looking for by way of frictionless solutions that keep them in control of how they monetize their video and audio assets”.”

While with CNET Networks, Briggs served as President and Chief Operating Officer during a period in which the company’s leadership in online marketing led to several significant innovations, including new interactive advertising units, and back–end data intelligence that provided customers with invaluable insights into marketing effectiveness.

Prior to that, Briggs served as President of Media at CNET following the 2000 merger of CNET and ZDNet. With ZDNet, Briggs held several high–level executive positions including President from 1999 until its merger with CNET. Briggs also served on the executive board of the Online Publishers Association (OPA), as well as the Interactive Advertising Bureau.

Briggs was just recently appointed Principal of the Jackson Hole Group, an executive-level consultancy based in San Francisco/San Jose that counsels CEOs, Boards, and C-suite executives on the most important organizational and people challenges they face.

“Kiptronic is ecstatic to add Barry’s digital media expertise to our board,” said Bill Loewenthal, President and CEO of Kiptronic. “He represents the voice of the customer because he understands the critical role Kiptronic plays for publishers. Our multi–device, multi–platform approach provides media companies with solutions that allow them to manage, measure and monetize the delivery of advertising in content consumed online and downloaded to devices like MP3 players and laptops.”

Kiptronic’s workflow and ad–serving solutions are delivered as a service through leading content delivery networks such as Akamai and Mirror Image. Customers include leading online, TV, magazine, newspaper and radio publishers.

About Kiptronic

Kiptronic has built a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content — With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. Kiptronic was recently named to the AlwaysOn Media 100 list of top media and advertising–related start–up companies for 2008. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

Accomplished Media Sales Executive Joins Award-Winning Company that Enables Publishers to Dynamically Insert Ads into Digital Media Content

SAN FRANCISCO, CA, Jan. 23, 2008 — Kiptronic, the leader in dynamic ad insertion for video and audio content downloaded from the Internet, today announced that Sandy Shanman has joined the company as Senior Vice President of Sales.

Shanman joins Kiptronic from Quattro Wireless. Serving as Vice President of Sales, he oversaw all initiatives that enabled advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. 

“Kiptronic’s multi–device and multi–platform strategy is exactly what media publishers are looking for as they seek increased distribution and monetization, while maintaining their current publishing processes,” said Shanman. “Kiptronic has the right approach for interactive, TV, print and audio content producers as they look to standardize on media–grade ad–serving solutions for their digital assets.”

Shanman previously served as Vice President, Advertising Sales for Advertising.com, a subsidiary of AOL Time Warner. Advertising.com is the largest interactive advertising network serving over 40 billion impressions monthly across over 60 of Com–Score’s top 100 publishers.  There, he was responsible for $120 million in advertising revenue throughout the Northeast, Midwest and Canada.

Prior to Advertising.com, Sandy played a critical role in the turn–around strategy for Homestore, Inc., now Move, Inc., as Senior Director of Strategic Partnerships.

"Kiptronic enables publishers to manage, measure and monetize downloadable media assets with a platform that is seamlessly integrated into their current publishing processes," said CEO Bill Loewenthal. "The ability to attract someone of Sandy’s caliber to our executive team is a strong reflection of our past successes and future potential. His extensive experience in helping content producers monetize digital assets across multiple platforms, combined with his established ties to the publishing industry, makes him a true asset in the next phase of Kiptronic’s evolution.”

About Kiptronic

Kiptronic has built a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content — With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

Global Program Helps Accelerate the Success of Innovative Startups Committed to Microsoft’s Platform Technologies

SAN FRANCISCO, CA — January 22, 2008 — Kiptronic, Inc. today announced that it has been selected to join the Microsoft Startup Accelerator Program. Stewarded by the Emerging Business Team (EBT) at Microsoft Corp., the program is designed to connect high–potential startups committed to the Microsoft platform to an extensive support network that provides access to Microsoft people and programs, guidance on future directions, and support to accelerate their success.

"Kiptronic provides key enabling technologies to allow our publisher customers to optimize revenue from their digital media assets across platforms and devices,” said Kiptronic Chief Executive Officer, Bill Loewenthal. “We’re pleased to work with Microsoft to deliver these solutions and are gratified to be a part of the Microsoft Startup Accelerator Program. Access to Microsoft technology and services enhances our business agility and increases visibility with our customers—two important factors as our rapid growth continues through 2008."

Microsoft is committed to serving as a valuable technology and business partner for emerging startups and their investors. Companies are selected to join the program based on their innovation, marketability, growth potential, funding, platform decision and strategic importance to Microsoft. These companies receive customized engagement plans designed to support their software development and increase market visibility. The program is now open to interested startups, which can apply via a profiling process outlined at the Microsoft Startup Zone at http://www.microsoftstartupzone.com.

“Kiptronic provides a valuable solution for its media publishers,” said Anne–Marie Roussel, Director of Strategic and Emerging Business at Microsoft. “Microsoft is pleased to be working with Kiptronic and is looking forward to helping them offer their customers the solutions they need to succeed with our technologies.”

The Microsoft EBT evaluates hundreds of technology startups each year to identify those with the strongest potential to succeed in the market, shape the industry’s future, and enhance the overall value of Microsoft products and services for customers. The Microsoft Startup Accelerator Program shines the spotlight on some of the most promising startups and provides good examples of how startups can work successfully with Microsoft.

About Kiptronic

Kiptronic has built a technology platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content – With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

**Product and service names mentioned herein are the trademarks of their respective owners.

Recognized for game–changing strategies in advertising, marketing, and promotion

San Francisco, CA, January 22, 2008 – Kiptronic, the leader in dynamic ad insertion for video and audio content downloaded from the Internet, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Kiptronic was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Kiptronic and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28–30, 2008 at The Mandarin Oriental Hotel in New York City. This two–and–a–half day executive event will feature technology CEO’s from Silicon Valley leading presentations and high–level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. Fifty of the top CEO’s from the OnMedia 100 will present their market strategies to a panel of industry experts in a “CEO Showcase.”

“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation.”

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

Kiptronic enables publishers to dynamically insert video and audio ads into content downloaded from the Internet. The company’s technology works with any end–user device, format or hosting platform. Kiptronic helps media companies manage, measure and monetize their digital content with a unique workflow and ad–serving solution delivered as a service through partners like Akamai and Mirror Image. Kiptronic’s customers are leading online, TV, magazine, newspaper and radio publishers.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/23251

“We are very gratified to be a part of the OnMedia 100. Kiptronic is seeing tremendous momentum from media publishers in the market for our technology, which dynamically inserts ads into downloaded video and audio content,” said Kiptronic CEO Bill Loewenthal. “AlwaysOn’s recognition of Kiptronic substantiates the extent to which our “publish as you always have” solution is resonating in the marketplace and the pace at which publishers are embracing new ways to monetize online content.”

About Kiptronic

Kiptronic has built a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content — With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

About AlwaysOn

AlwaysOn ignited the open–media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open–media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.

Kiptronic provides a workflow and ad-serving solution for major media publishers. Our ad insertion platform for online and downloadable media allows major media publishers such as CondeNet and CSTV to monetize video and audio content downloaded from the web to any device including laptops, MP3 players, and mobile phones.

Cobb is known for his ability to contribute new perspectives within the online and downloadable media market and translate how it is redefining what it means to be a publisher, be it a newspaper, magazine, broadcast outlet or online content producer.

He will present on the following panels at CES:

Connections Summit at CES — Las Vegas
Tuesday, January 8, 2008, 2:15 PM – 3:15 PM
“Engaging Consumers: The Next Wave of Ad Technologies”
Location: LVCC, South Hall, S104-105
http://www.parksassociates.com/events/connections/summit/

Digital Hollywood at CES — Las Vegas
January 9, 2008, 1:30 PM – 2:30 PM
“The Next Generation in Mobile & Broadband Platforms: Widgets, Search, Information, Advertising & Personalization”
Location: Session A – DH21
http://www.digitalhollywood.com/CES2008.html

About Kiptronic

Kiptronic has built a technology platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content — With Kiptronic, it happens on–the–fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add–on service to manage large ad campaigns through a robust ad operations tool. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit: www.kiptronic.com.

The Votes Are In! Executive and Advisory Board and Committee Chairs Selected by Members

NEW YORK/SAN FRANCISCO, December 3, 2007 – The Association for Downloadable Media (ADM) announced today the election results for the 20 inaugural office seat positions including the Executive Board (Chair, Vice Chair, Secretary, Treasurer); eleven (11) Advisory Board seats, Chairs for: Advertising Standards Committee, Education & Outreach Committee, Measurement Committee, Membership Committee and the Terminology Standardization Committee.

Set to provide leadership in measurement standards, research, education and advocacy to all those involved in portable media, the ADM is committed to advancing its charter of creating a landscape that facilitates the commercialization of this growing audience. The ADM’s focus includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come. The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry associations.

Chris MacDonald, EVP Business Development and Operations Libsyn PRO Enterprise Platform, founder of Indiefeed and newly elected Chairman of the ADM says, “The ADM members have spoken, and I'm humbled by the confidence and trust of our group. With that trust comes a duty to serve all members, and I will do my best to fulfill that duty every day as the Chairman. Because we have accomplished considerable groundwork, we are able to enter a fruitful period of productivity. We will continue our membership drive. We will reach out to existing organizations to provide support and assistance. And we will strive to become the preeminent information resource for efficacy and measurable results in the downloadable media space.”

Susan Bratton, CEO of Personal Life Media, newly elected Vice Chairman and progenitor of the organization says, “Our leadership team and our 188 members are ready to populate the committees and get to work. Expect great strides in actionable industry guidelines from this experienced group.”

Elected individuals for the 4 Executive Committees (Chairman, Vice Chairman, Secretary and Treasurer), 11 Advisory Board seats and 5 Committee Chair positions are:

Chairman

• Chris MacDonald, EVP Business Development and Operations Libsyn PRO Enterprise Platform and Founder of Indiefeed

Vice Chairman

• Susan Bratton, CEO, Personal Life Media

Secretary

• Matthew Snodgrass, VP Digital Marketing, Porter Novelli

Treasurer

• Duncan Perry, COO, Podcast.com, Treedia.com

Advisory Board

• CC Chapman, Podcaster and Partner, The Advance Guard
• Jonathan Cobb, Founder and CTO, Kiptronic Inc.
• John Furrier, Founder, Podtech
• Rob Greenlee, Podcast Programming Lead, Microsoft Zune
• John Havens, VP, Business Development, BlogTalkRadio
• Risto Koski, Business Manager, Multimedia/Nokia Music, Nokia
• Jim Louderback, CEO, Revision3
• Mark McCrery, Founder and CEO, Podtrac
• Elisabeth McLaury Lewin, Publisher, PodcastingNews.com
• Kent Nichols, Principle, AskANinja.com
• Tim Street, Principle, French Maid TV

Committee Chair: Advertising Standards

• Brian McMahon, CEO, National Podcasting System

Committee Chair: Education & Outreach

• Rob Walch, VP, President Podcast Relations, Wizzard Media

Committee Chair: Measurement

• Angelo Mandato, CIO, Raw Voice

Committee Chair: Membership Committee

• Bryan Moffett, Sponsorship Operations Manager, NPR Digital Media

Committee Chair: Terminology Standardization

• David Rowley, VP Engineering, Kiptronic, Inc.

About the ADM:

The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media.

Our constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies.  Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.

For more information, contact:

Susan Bratton
Personal Life Media
650-948-0500
susan at personallifemedia dot com

Matthew Snodgrass
Porter Novelli
212-601-8269
matthew.snodgrass at porternovelli dot com

Partnership Offers Turnkey P2P Solution for Advertisers and Content Owners

HOLLYWOOD, CA — OMMA Video Conference (November 14, 2007) — Mediaguide, a leader in fingerprinting technology and airplay data, Brand Asset Digital, an innovator in P2P distribution, and Kiptronic, a media services platform for downloadable media, have joined forces to create a seamless solution for distributing and monetizing content across major peer–to–peer (P2P) networks. Beyond Frequency is a joint venture of Mediaguide and Brand Asset Digital.

This partnership will make it easier for advertisers, media companies and other entities to reach the large numbers of consumers actively using P2P networks.

The combined solution runs on the Beyond Frequency network — a new digital content platform jointly launched by Mediaguide and Brand Asset Digital, which develops technology supporting digital media distribution, ad insertion and business intelligence. Kiptronic brings its industry–leading seamless server side workflow and dynamic ad insertion capabilities to round out the offering and monetize P2P content.

This combination of a P2P distribution platform with a digital ad insertion platform and broadcast radio intelligence brings unique benefits to content owners, advertisers and other entities. These benefits include:

• Reaching a largely untapped audience interacting on P2P networks with targeted, relevant content or marketing messages. This audience represents a very attractive demographic, geared toward the 14 to 34 age range.
• Maintaining appropriate controls around distributed content, without disrupting the P2P experience for consumers using the networks.
• Quantifying the specific reach of a campaign with rich data and analytics tracked by the Beyond Frequency business intelligence platform. These metrics include information on the P2P downloads associated with a given campaign, breadth of reach across the major P2P networks and more – including access to broadcast radio data for a full contextual view of advertising, marketing and promotional campaigns.
• Providing content owners or advertisers with the ability to manage large campaigns across multiple P2P networks, using a mix of audio, video, still images and copy. For example, using Kiptronic’s technology and Beyond Frequency’s network, a piece of content could be delivered to a user with an appropriate branded message as part of the file, no matter where that download occurs.

“Many marketers, content owners and media companies are attracted to the huge volume of consumers interacting across the top P2P networks,” said Jonathan Cobb, founder and chief technology officer of Kiptronic. “Numerous barriers have kept these players from jumping into this growing channel until now. These includes fear of loss of control over their content, lack of branding, an inability to generate revenue from content introduced into the P2P space, and the tremendous legwork needed to engage P2P on a large scale level. Our alliance with Beyond Frequency offers an easy way to engage these consumers while generating additional revenue streams.”

Beyond Frequency has also forged agreements with a number of entities offering unique audio or visual content, such as online distributors of independent music. This includes companies like INgrooves (www.ingrooves.com) which uses the Beyond Frequency network to expose P2P consumers to new music through downloads and special microsites, while earning revenue for its clients.

These assets are combined with Kiptronic’s workflow and ad serving technology for downloadable media, as well as its relationships with a wide range of advertisers, media companies and other content owners such as podcasters. Together, the companies are able to package a number of creative ways to leverage and monetize P2P network traffic.

“Kiptronic can now offer its advertising and media clients the opportunity to wrap brand messages around unique audio or visual content sourced by, and distributed into, the P2P arena through Beyond Frequency,” said Paul Wright, Mediaguide’s senior vice president of strategic alliances and marketing. “We then provide a detailed view of how many times that unique piece of ad–supported content was downloaded by consumers interacting on the P2P networks, how many impressions the branded message received and where they received them.”

About Beyond Frequency

Beyond Frequency is a new digital content platform that links content protection, distribution, discovery and business intelligence.  It is a joint venture of Mediaguide and Brand Asset Digital that serves any entity (broadcasters, publishers, labels, filmmakers, etc.) that creates content and wants to distribute and monetize it in the P2P space – while protecting ownership and copyright. Beyond Frequency generated over 70 million unique downloads during its 6–month beta, has several agreements in place with parties to distribute music, video and other content across the P2P space and will be launching its full site in Q1 2008.

About Mediaguide

Mediaguide was formed in 2002 with the American Society of Artists, Composers and Publishers (ASCAP), has developed, operates and licenses proprietary audio and video fingerprint technology and monitors over 2,700 college, non–commercial and commercial radio stations for music, advertisements and speech. The company provides the most comprehensive, accurate, timely, and reliable airplay data products for advertisers, broadcasters and content owners. Learn more about Mediaguide at www.mediaguide.com.

About Brand Asset Digital

Brand Asset Digital is the combination of Beyond Media LLC and Intent MediaWorks announced earlier this month. The company is an industry leader in content and ad distribution over P2P networks. Over the last year Brand Asset Digital has delivered over 500 million search impressions with a catalog that exceeds 1.5 million pieces of content.

About Kiptronic

Kiptronic is the leader in digital media services for downloadable video and audio content. Kiptronic helps rich media publishers manage, measure and monetize their content assets for maximum value. Kiptronic’s ad insertion platform provides publishing customers with a seamless way to add dynamic, targeted advertising and management services to new and archived video and audio files at the point–of–download to iPods, mobile phones, and PCs without any changes to the publishing processes. Key partnerships with rich media content delivery networks enable content publishers to simply turn on our services to manage and measure large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit: www.kiptronic.com.

TEWKSBURY, MA / HOLLYWOOD, CA (Digital Hollywood Fall –Booth #51) – October 30, 2007 – Mirror Image® Internet a leading provider of content delivery solutions powered by a patented global network, today announced a customer referral and reseller agreement with Kiptronic, Inc., the leading ad insertion platform for downloadable media. The partnership enables Mirror Image and Kiptronic to provide joint customers with seamless rich media advertising insertion and quality of service.

“We are excited about our collaboration with Kiptronic which we anticipate will provide Mirror Image with the opportunity to host and deliver unique and dynamic content for a larger customer base,” said James Hart, Vice President, Sales and Marketing at Mirror Image Internet. “With the high consumer expectations for smooth delivery of rich media video and audio files, we believe that our partnership with Kiptronic will equally benefit both parties as well as our joint customers.”

Kiptronic provides a dynamic ad insertion and measurement platform to leading rich media publishers that allows them to manage, measure and monetize their downloadable content assets. The company allows content producers to dynamically schedule, insert and track pre-roll, mid-roll and post-roll video and audio ads within downloadable media to devices, such as iPods, mobile phones and PCs. Kiptronic's unique approach allows publishers to continue to deliver content to users as they always have, while maximizing revenue from their libraries of programming.

“Our partnership with Mirror Image enables Kiptronic to expand our network footprint which will, in turn, meet the growing demand from our customers to instantly and effortlessly deliver rich media content to a variety of devices, “said Jonathan Cobb, CTO and Founder of Kiptronic. “This partnership will be an essential addition to the media asset management and advertising campaign management services that we offer to customers, allowing them to maximize revenue from their video and audio content.”

Both Mirror Image and Kiptronic are appearing at Digital Hollywood Fall taking place on October 29 – November 1, 2007, in Hollywood, California. Please visit Mirror Image at booth number 51.

Martin Hayward, Director of Marketing for Mirror Image Internet, is speaking on the “All Video, All the Time” panel on November 1.

Kiptronic’s Founder and CTO Jonathan Cobb will be speaking on the “Personalized and Innovative Mobile & Broadband Services: Advertising and Content” panel on November 1.

About Kiptronic

Kiptronic is the leader in digital media services for downloadable video and audio content. Kiptronic helps rich media publishers manage, measure and monetize their content assets for maximum value. Kiptronic’s ad insertion platform provides publishing customers with a seamless way to add dynamic, targeted advertising and management services to new and archived video and audio files at the point-of-download to iPods, mobile phones, and PCs without any changes to the publishing processes. Key partnerships with rich media content delivery networks enable content publishers to simply turn on our services to manage and measure large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit: www.kiptronic.com.

About Mirror Image Internet

Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies.  The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.  

Recognized by Internet Retailer magazine as the 2007 Vendor Leader in the Content Delivery Network Category, and EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass.  Mirror Image was founded in 1997.  For additional information, please visit www.mirror-image.com  or call +1 866 374 4113.

As part of the deal, publishers hosting stations and podcasts at Podango will be able to leverage Kiptronic's ad insertion and campaign management tools through Podango's P2 platform to dynamically schedule, insert and track pre-roll, midroll and postroll audio and video advertisements in podcasts.

Kiptronic also recently added support for SiteCensus from Nielsen//NetRatings so that content producers can be assured that a trusted third-party will be verifying download information.

Lee Gibbons, CEO of Podango said, "Our relationship with Kiptronic is mutually beneficial by extending new opportunities to advertisers across both networks, and helping our publishers monetize their podcasts. We're also excited about giving Podango publishers access to Kiptronic's incredible ad insertion and campaign management tools."

Podcasters can host and manage their own podcast stations at Podango using the company's hosting, syndication, audience measurement and Web site creation tools. The company also offers publishers WordPress compatible tools, ad insertion capability, an embeddable podcast player for use in websites, and unlimited hosting and storage of their media files. Podango also owns and operates a state-of-the-art production studio in the Bay Area.

Jonathan Cobb, Founder and CTO of Kiptronic, added: "We are delighted to partner with Podango to deliver our dynamic ad insertion and measurement platform to their customers. Podango represents an important step in Kiptronic's efforts to create key partnerships with content aggregators and the P2 platform represents the cutting edge in podcast distribution and monetization. The combination offers a compelling solution for our mutual customers."

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

About Podango

Podango is the online video and audio network that enables publishers and advertisers to "get heard" by today's hard-to-reach, niche audiences. Featuring such hit shows as The Apple Phone Show, Podango hosts over 1,000 programs - including a number routinely found among the top twenty-five podcast shows on iTunes - on a wide variety of interests and topics. Through the company's hosting and syndication services, corporate, professional and independent publishers deliver episodic video and audio programs, and targeted ads to highly qualified audiences. Podango also owns and operates its own a state-of-the-art production studio in the Bay Area. For more information please visit: www.podango.com.

SAN FRANCISCO, CA, Sept. 25, 2007 - Kiptronic, the leading ad insertion platform for downloadable media, today announced it will verify downloads using the Nielsen//NetRatings SiteCensus service, providing additional value to its media and advertising customers.

Kiptronic customers will benefit from the assurance that a trusted third-party, such as Nielsen//NetRatings, will track all downloads served through the Kiptronic platform. The addition of the SiteCensus tool adds to the portfolio of campaign management services Kiptronic currently provides.

"Downloadable media is an important emerging advertising medium that provides the content and audience brands long for. A key piece of the puzzle as downloadable media continues its growth path is third-party validation and richer metrics, which Nielsen/NetRatings provides," said Suzanne Silber, Group Director of Strategy for Prometheus Media Services, a division of Omnicom Media Group.

Susan Bratton, founding member of the Association for Downloadable Media, an industry standards group, added: "For downloadable media to become more quantifiable to advertisers, measurement tools provided by companies like Nielsen/NetRatings will be a key ingredient for success."

Nielsen//NetRatings' SiteCensus service utilizes a patented browser-based tagging methodology to measure and verify podcast downloads, Web site activity, streaming video content, and mobile WAP activities.

Kiptronic works with publishers large and small, as well as the infrastructure providers that host them. Key partnerships with Akamai Technologies for large media publishers and Liberated Syndication for independent media producers allow Kiptronic to be easily activated as a new feature.

"The Downloadable Media era requires proven measurement and tracking tools as customers increasingly make their media and advertising available across a variety of platforms and devices," said Jonathan Cobb, Founder and Chief Technology Officer at Kiptronic. "The addition of SiteCensus from Nielsen//NetRatings provides important new features to our industry-leading ad-insertion platform."

Kiptronic provides a dynamic ad insertion and measurement platform to leading rich media publishers. The company allows content producers to dynamically schedule, insert and track pre-roll, mid-roll and post-roll video and audio ads within content. Kiptronic's unique approach allows publishers to continue to deliver content to users as they always have, while maximizing revenue from their libraries of programming.

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

SAN FRANCISCO, CA, Sept. 25, 2007 - Kiptronic, the leading ad insertion platform for downloadable media, announced today it has entered into a partnership with MediaPost Communications to deliver Ad Insertion and Campaign Management Services to its various online brands.

MediaPost Communications plans to implement Kiptronic's services across a selection of its video and audio content. The publisher produces over 30 online publications and two websites focused on the media, marketing and advertising industries, including MediaDailyNews, Marketing Daily, OnlineMediaDaily, Video, Search, Email, Mobile, Online Publishing and Metrics Insiders.

Kiptronic's geographic targeting and related campaign management services will be incorporated across MediaPost's topical video and audio content related to these publications. The company allows content producers like MediaPost to dynamically schedule, insert and track pre-roll and post-roll video and audio ads into its content.

"As MediaPost continues to serve a growing and diverse audience of media and marketing executives, it's important that we utilize leading-edge media technologies. It's natural for us to embrace downloadable media as another medium where our content will be consumed," said Nick Friese, Vice President of Marketing and Sales for MediaPost Communications. "In addition, it makes perfect sense to deliver targeted advertising messages to our user base with enabling technologies like Kiptronic's."

MediaPost is the latest of several leading publishers implementing strategies to monetize its downloadable media using Kiptronic's dynamic ad insertion and measurement platform.

"MediaPost has a unique blend of targeted content for the advertising and marketing industries. Given its publishing focus, the company will need the Ad Insertion and Campaign Management Services Kiptronic provides as they delve further into delivering content as a video or audio download," said Jonathan Cobb, Founder and CTO of Kiptronic.

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

About MediaPost

MediaPost is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media and marketing decision makers. Since 1996 MediaPost Communications has been the leading advertising and media publisher providing news, opinion, analysis, how-to-information, research, planning resources and directories to help more than 130,000 media and marketing decision makers better plan and buy both online and traditional advertising. MediaPost publishes and presents MediaPost Publications.com, MEDIA magazine, OMMA magazine, MediaDailyNews I,II,III, OnlineMediaDaily, Marketing Daily, TV Watch, Magazine Rack, Real Media Riffs, The Research Brief, The Online Spin, Just an Online Minute, The Research Brief, The Email Insider, The Search Insider, The Video Insider, The Behavioral Insider, MediaPost.com, Agency of The Year Awards, The Outfront Conference, Forecast Media Conference, Creative Media Awards, The Behavioral Marketing Forum, OMMA Conference and Expo, OMMA Video, OMMA Mobile, and the Insider Summits. www.mediapostpublications.com

Full House Expected for Kiptronic's OMMA East workshop luncheon

SAN FRANCISCO, CA, Sept. 21, 2007 - Kiptronic, the leading ad insertion platform for downloadable media, announced today that Founder and CTO Jonathan Cobb will be speaking at several fall advertising and media conferences, including OMMA East next week.

Cobb is known for his ability to contribute new perspectives on the downloadable media market and the growing use of advertising in this medium among large and small content publishers. Kiptronic will present at OMMA East at the Hilton New York on Sept. 24 on the following topics:
Toward a Downloadable Future - How to Market to an Audience that Consumes Rich Media Content Everywhere

Sept. 24 at 12:45 PM - A luncheon workshop Consumers are choosing when and where they want to consume media content. Whether in a connected environment on a laptop or smartphone or in a disconnected world on a video iPod, the dynamics of reaching the audience you want to reach have changed. Learn how to evolve your marketing strategies to take advantage of the unique possibilities in downloadable content and what technology trends will power this media transformation.
Mobilizing the Video Ad Model

Sept. 24 at 4:45 PM - As mobile video starts coming at the user from every direction - the carrier deck, mobile TV broadcasting, user-generated portals, and off-deck distribution - publishers and marketers are searching for practical ad-supported models. Will the pre-roll model follow video as it moves to handsets or will different formats emerge around the various delivery methods? This panel explores how mobile video publishers are experimenting with early models.

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

New VP of Engineering David Rowley Rounds Out Team of Seasoned Media, Advertising and Technology Executives for Downloadable Media Advertising Innovator

SAN FRANCISCO, CA, Sept. 18, 2007 - Kiptronic, the leading technology platform for downloadable media, announced today key additions to its senior management team.

Dave Rowley has joined Kiptronic as Vice President of Engineering. He was formerly CTO and VP of Engineering for SNOCAP, a music rights management company started by Napster founder Shawn Fanning. Prior to joining Kiptronic, Rowley was responsible for building SNOCAP's Digital Music Registry for sound recording rights management and commerce, which included the use of acoustic fingerprinting technology. In 2006, SNOCAP entered into an exclusive partnership with MySpace to power their digital music commerce offering, and Rowley played a key role in scaling the SNOCAP system to accommodate tens of millions of unique visitors per month.

"Dave brings a wealth of experience, insights and engineering talent to the Kiptronic team and provides another stepping stone in the development of the company," said President and CEO Bill Loewenthal. "With the rest of the senior management team in place, we are excited about our explosive opportunity as the leading platform for downloadable media in the industry."

The addition of Rowley follows news last week regarding Kiptronic's new President and CEO, Bill Loewenthal. Formerly with ReplayTV, Loewenthal replaces Founder Jonathan Cobb, who now serves as Chief Technology Officer.

Kiptronic also announced today the additions of Charles Andrew Whatley as Vice President of Sales and Larry Levine as Vice President of Strategic Relationships.

Whatley brings over 30 years in media sales and operations. Recently, Whatley served as consultant to Jones MediaAmerica, working on emerging media sales initiatives. He also founded Q2 Media Group, a creative media services company. Prior positions included management roles at Douglas Broadcasting with radio stations in Los Angeles, Washington D.C. and San Francisco.

Levine has a 25-year history of success in increasing sales, revenues and market share. Before joining Kiptronic, Levine held senior management roles with Flycast Communications, which matched unsold advertising space with marketers' needs. CMGI acquired Flycast in 2000. He was also Executive Director and Publisher with Ziff Davis Publishing Company and has worked with name-brand customers including AOL, Disney, Hearst, Conde Nast, CMP, IDG, Miller Freeman and Crain Communications, among others.

Rowley, Levine and Whatley round out the senior team and join Kiptronic's Vice President of Marketing Ben Heskett. Heskett was one of the founding members of the News.com team at CNET Networks, serving in various capacities. In addition, Heskett established his own marketing and communications practice and served as a senior executive at PerkettPR, Inc., a technology-focused communications firm. Heskett has won journalism awards and has numerous radio and television appearances to his credit.

Kiptronic provides an ad insertion and campaign management technology platform as a service to leading rich media publishers. The company allows rich media content producers to dynamically schedule, insert and track pre-roll, mid-roll and post-roll video and audio ads within content. Kiptronic's unique approach allows publishers to continue to deliver content to users as they always have, while maximizing revenue from their libraries of programming.

"My vision for the company has always included helping publishers get the most from the content they produce," said Jonathan Cobb, Founder and CTO. "With this management team in place, Kiptronic is well-positioned to take advantage of the exciting opportunities that stand before it."

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

Veteran Digital Media Executive to Guide Next Phase of Growth for Leading Dynamic Ad Insertion Platform for Downloadable Media

SAN FRANCISCO, CA, Sept. 12, 2007 - Kiptronic, the leading technology platform for downloadable media, today announced that Bill Loewenthal has joined the company as President and Chief Executive Officer. He will also join Kiptronic's Board of Directors.

Founder and current CEO Jonathan Cobb will remain with the company as Chief Technology Officer. Cobb will continue to focus on Kiptronic's key technologies, strategic partnerships and business development activities. Cobb will also remain on Kiptronic's Board of Directors.

Loewenthal brings an exceptional set of applicable senior management skills to lead Kiptronic's growth, particularly in sales, marketing, and business development for technology-based digital media companies.

"With Kiptronic ascending to its next phase of growth, I was looking for a specific set of characteristics: Extensive management experience, digital media technology fluency, and, above all, a passion for our industry. I found all of these qualities in Bill Loewenthal and we're excited to add him to the team," said Cobb.

Loewenthal's background includes early stage startup and large companies involved with the delivery of on-demand digital media, subscription services, software licensing and solutions for content owners and service providers. Most recently, Loewenthal served as Vice President and General Manager of the ReplayTV business unit at D&M Holdings. While at ReplayTV, he restructured the business to focus on software and services and created pivotal relationships for the company.

"My background in on-demand media, the explosive growth in this market and the team already in place here made joining Kiptronic an easy decision," Loewenthal said. "Kiptronic's non-intrusive, easy-to-integrate technology is the right business model for our media customers. I'm excited about the opportunity and look forward to taking Kiptronic to the next level of growth."

Prior to ReplayTV, Loewenthal was one of the first management team members at Command Audio, an on-demand media technology company, which raised over $80 million from Tier 1 venture funds and strategic investors.

Kiptronic provides an ad insertion and campaign management technology platform as a service to leading rich media publishers. The company allows rich media content producers to dynamically schedule, insert and track pre-roll, mid-roll and post-roll video and audio ads within content. Kiptronic's unique approach allows publishers to continue to deliver content to users as they always have, while maximizing revenue from their libraries of programming.

Online video advertising in the U.S. alone is expected to be a $4.3 billion opportunity by 2011, according to market researcher eMarketer.

"Kiptronic has a significant opportunity in front of it as more consumers make rich media content part of their day - Whether on their disconnected device or when they're online," said Paul O'Brien, Kiptronic board member and Prism VentureWorks Venture Partner. "The market is exploding by any measure, and based on customer interest in Kiptronic's technology, they're the right company to solve the problem of monetizing rich media content. I'm excited by Bill's management experience and look forward to my continued work with the Kiptronic team."

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information visit www.kiptronic.com.

Providing standards for advertising and audience measurement for episodic and downloadable media

NEW YORK/SAN FRANCISCO, July 16, 2007 - Industry leaders from the podcasting community announced today the formation of the Association for Downloadable Media (ADM). The goal of the ADM is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship. The ADM will create a landscape that facilitates the commercialization of this growing audience.

The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.

The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).

The ADM will support the needs of publishers, producers, advertisers, agencies, vendors, research/measurement companies, as well as hardware and software manufacturers who are involved with the production or distribution of downloadable media. Monetization of podcasts is a growing opportunity for these parties, and the ADM supports the momentum of this channel through the collective mindshare of its members.

There has been a need for industry standards in the podosphere, and the ADM will help accelerate its growth into a commercially viable medium. "Podcast advertising is a burgeoning medium for marketers." "Spending on podcasting advertising will quintuple over the next five years, from an $80 million market in 2006 to $400 million in 2011, says Geoff Ramsey, co-founder and CEO of eMarketer, Inc." eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Internet video advertising will be a nearly $3 billion business. Much of online video will be downloadable. Further, it is estimated that Apple has sold over 100 million iPods and that more than 300 million copies of iTunes have been installed. And according to an Arbitron/Edison Internet and Multimedia 2007 study, the number of people in the U.S. who have listened to a podcast has grown to 13% in 2007.

The ADM will comprise an interim board of representatives from the following fifteen companies who met initially to establish the organization: Apple Inc., BlogTalkRadio, Kiptronic, Wizzard Media/LibSyn, NPR, Nielsen Online, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3 and Vogele & Associates.

Five initial committees will be formed immediately to address: advertising standards, measurement, outreach/education, terminology and membership. Membership application is now open on the ADM Web site at http://www.downloadablemedia.org. Nominations for the executive seats, advisory board and committee chairs will take place this summer.

For more information, contact:

Susan Bratton
Personal Life Media
650-948-0500
susan at personallifemedia dot com

Matthew Snodgrass
Porter Novelli
212-601-8269
matthew.snodgrass at porternovelli dot com

Proven Technology Service for Video Heralds New Era for Advertisers and Content Producers; Company Now Powers Full Spectrum of Downloadable Media

SAN FRANCISCO, CA, June 27, 2007 - Kiptronic, a leading technology service for downloadable media, announced today that it now offers dynamic ad insertion and campaign management for video content.

Kiptronic's service is currently in production with several media organizations including CondéNet, an Internet unit of CondéNast Publications (See related release).

Kiptronic's support for video provides the same seamless dynamic ad insertion experience customers have come to rely on with Kiptronic's audio capabilities.

"The growth in Internet audio and video consumption requires unique content services that create value without disrupting the existing processes of the publisher," said Michael Greeson, principal analyst and president at The Diffusion Group. "This means developing entirely new revenue models that take into account the behavioral personalization of ads, something which Kiptronic's ad insertion technology delivers in spades."

Key Kiptronic advantages include:

* No changes to publishing processes: Content producers can continue to publish as they always have
* Management of large rich media ad campaigns: Advertisers can create and execute scalable campaigns across a wide range of topical content
* Device independence: Kiptronic can deliver video content across a wide range of devices, from smart phones to iPods

"What separates Kiptronic's video technology from the pack is our core value proposition - content producers don't have to change their publishing processes and advertisers connect with a rich set of targeting services to maximize results," said Jonathan Cobb, Founder and CEO of Kiptronic. "Our production-ready video technology represents the next step in the expansion of Kiptronic's strategy to help rich media publishers monetize new and archived content."

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media publishers and independent podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. For more information visit www.kiptronic.com.

Internet Arm of Lifestyle-oriented Publishing Giant Advances Strategy to Monetize Video Podcast Downloads

SAN FRANCISCO, CA, June 27, 2007 - Kiptronic, a leading technology service for downloadable media, announced today that it has been selected by CondéNet, an Internet unit of Condé Nast Publications, to provide ad insertion and campaign management services for its video podcasts.

CondéNet will utilize Kiptronic's Ad Insertion services to monetize podcasts on five of its web sites: Style.com, Men.style.com, Epicurious.com, Concierge.com, and Wired.com.

"CondéNet views video podcasts as a valuable distribution platform for our content and an important extension to reach our audience on iPods and other portable devices. Kiptronic allows us to create new opportunities for our advertisers to associate with this content and desirable audience," said Carrie Seifer, Director of Emerging Technologies for CondeNét.

CondéNet is one of several leading publishers implementing strategies to monetize its podcasts using Kiptronic's ad insertion and campaign management services. Kiptronic allows content producers like CondéNet to dynamically schedule, insert and track pre-roll video ads into its podcasts.

"We are very excited to be working with CondéNet to power ad insertion for their podcast brands," said Jonathan Cobb, Founder and CEO of Kiptronic. "Media consumption habits are rapidly changing and publishers such as CondéNet are at the leading edge of a revolution in content distribution and branding."

Kiptronic's industry-leading ad insertion technology service will power delivery of video advertising spots into CondéNet content and provide continuously updated ad campaign metrics and reporting through a Web-based interface.

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media publishers and independent podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. For more information visit www.kiptronic.com.

Investment led by Blueprint Ventures and Prism VentureWorks

SAN FRANCISCO, CA, January 23, 2007 - Kiptronic announced today the completion of a $4 million round of Series A funding, led by Blueprint Ventures and Prism VentureWorks with participation from existing angel investors.

Kiptronic provides a dynamic, targeted ad insertion service to content publishers delivering video and audio to disconnected devices such as iPods, mobile phones, and laptops. Kiptronic's patent-pending technology enables major media publishers and independent podcasters to seamlessly insert ads at download time without altering existing publishing processes. This funding round fuels the company's rapid growth, expanding addressable market, and ongoing technological innovation.

"The collective industry experience, market insights and operational know-how of Blueprint Ventures and Prism VentureWorks was the ideal match for Kiptronic as we looked for investment partners to meet market demand for our technology service," said Jonathan Cobb, Founder and CEO of Kiptronic.

Bart Schachter, Managing Director for Blueprint Ventures, and Paul O'Brien, Venture Partner for Prism VentureWorks, will join Kiptronic's Board of Directors.

"Existing solutions can insert ads into streaming video viewed over the Internet, but Kiptronic has also solved the hard problem of inserting dynamic ads into offline time-shifted video and audio," Schachter said. "Kiptronic will appeal to rich-media publishers looking to ad-enable their content for both online and offline consumption."

Kiptronic's marketplace has grown to include 47 million available downloads in the fourth quarter of 2006.

"Prism looks for companies that can sustain a competitive advantage regardless of changing market dynamics - Kiptronic fits that mold," O'Brien added. "Advertising is in a state of rapid change. Kiptronic's turnkey solution addresses the new dynamics of the market without forcing customers to change the way they do business."

Kiptronic's strategic partnerships with rich media hosting providers allow content publishers to turn on Kiptronic ad insertion as a simple add-on service. Kiptronic's web server software is integrated into leading content delivery networks including Akamai Technologies and independent content publisher networks including Liberated Syndication.

"As advertising models are evolving to leverage rich media over the Internet, two key things are required: reliably scalable delivery, and seamless advertising insertion technology," said Brad Rinklin, Vice President of Marketing of Akamai. "Kiptronic has tackled the problem of ad insertion into audio and video files, while achieving high-performance delivery using Akamai's globally distributed platform. Customers will benefit greatly from this powerful combination."

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. Kiptronic provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media publishers and independent podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. For more information visit www.kiptronic.com.

About Blueprint Ventures

Blueprint Ventures is a San Francisco Bay Area investment firm focused on technology start-ups including components, systems, and software/services. The firm works with exceptional entrepreneurs to deliver disruptive technologies to market in a capital-efficient manner. Blueprint is the industry innovator in leading Corporate IP Spinouts by partnering with high-tech companies to commercialize their non-core, pre-revenue intellectual property. Blueprint's investment professionals provide significant entrepreneurial, operating, and investment experience to their portfolio companies. For more information, visit www.blueprintventures.com.

About Prism VentureWorks

Founded in 1996, Prism VentureWorks (Westwood, MA, Santa Monica, CA) is a venture capital firm built by experienced entrepreneurs in technology and life sciences. With approximately $1.25 billion in capital under management across five funds, Prism's primary goal is to deliver superior value to its investors. Its partners have served as the founders, CEOs and senior executives of numerous venture-backed companies. By leveraging its network of seasoned entrepreneurs, skilled executives and long-time industry contacts, Prism identifies and works closely with companies with the potential to be market leaders. For more information, visit www.prismventure.com

Combination will provide geo-targeted promotional options to bands and labels in podcasts

SAN FRANCISCO, CA, October 10, 2006 - Kiptronic, a leading ad marketplace for the podcasting industry, and IODA - the global leader in digital distribution, marketing, and technology solutions for the independent music industry - announced today a partnership to deliver promotional opportunities to artists and record labels via podcasts.

Kiptronic will provide a customized version of the Kiptronic Podcast Marketplace^TM for use by IODA and its stable of more than 2,700 independent record labels and over 600,000 artist tracks.

Through use of the Kiptronic Podcast Marketplace^TM, IODA will be able to create geo-targeted promotional campaigns for its artists. For example, a band currently touring various cities in the Midwestern U.S. could use the Kiptronic Podcast Marketplace^TM to deliver a promotional message about specific concert dates and locations, embedded in popular podcasts, to specific Midwest metro areas in advance of an upcoming concert.

"IODA Digital Marketing is pleased to offer our labels and artists another marketing opportunity that leverages innovative, viral channels," said Tim Mitchell, VP of Marketing and Business Development for IODA. "Kiptronic's Podcast Marketplace will be seamlessly integrated into our Rightsholder Dashboard and the Promonet promotional network to give our labels direct and immediate access to this unique opportunity from our existing platform."

Kiptronic's patent pending multimedia ad insertion technology allows the podcasting community to add sponsorships to their content at their pace while providing advertisers with a central exchange where they can connect with topical podcasts of interest. The Kiptronic Podcast Marketplace^TM, tailored for use by IODA, provides an open approach to developing promotional campaigns that can be geo-targeted and time-limited to coincide with band appearances.

"The music industry is in constant flux in the digital age. IODA addresses a fundamental problem facing independent record labels and artists - How to take advantage of new technologies such as podcasting in an open and flexible way that allows them to retain control of their content and raise their profile with potential fans. Using Kiptronic, IODA will enable its clients to deliver targeted promotional messages to specific audiences that will be receptive" said Jonathan Cobb, founder and Chief Executive of Kiptronic.

About Kiptronic

Kiptronic enables podcasters to efficiently take advantage of advertising opportunities without giving up control of their content. Our unique Kiptronic Podcast Marketplace^TM features insertion technology that allows podcasters to develop the advertising programs they want while providing the visibility, flexibility and return-on-investment that advertisers require from their campaigns. Podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly. Using Kiptronic's technology, podcasters can turn their content into a business at their pace. Advertisers, in turn, can access a wealth of targeted podcasts tailored for their specific message. Power to the Podcasters! For more information, visit our Web site: www.kiptronic.com.

About IODA

IODA - the Independent Online Distribution Alliance - is the industry-leading digital distribution, marketing and technology solutions company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also provides promotional support through the IODA Digital Marketing division and through Promonet. Founded in 2003, IODA represents a rapidly expanding roster of over 600,000 tracks from more than 2,700 independent labels around the globe. The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Animal Collective, Antony and the Johnsons, Fall Out Boy, MF Doom, London Symphony Orchestra, Sara Tavares, Aventura, Bebel Gilberto, Billie Holliday, They Might Be Giants, Tina Dico, The Wrens, Black Uhuru, Ryuichi Sakamoto, Fela Kuti, Master P, Seu Jorge, Pink Martini, Ray Charles, Mariza, and R L Burnside. IODA distributes its client catalog to all major digital music services including the iTunes Music Store, MTV Urge, eMusic, Verizon's V CAST, Napster, Virgin Mega, AOL MusicNow, T-Online's Musicload, Yahoo! Music, FNAC, RealNetworks' Rhapsody, and over 250 other retail outlets. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005. The company's web site is located at http://www.iodalliance.com.

Technology Combination Enables Multimedia Publishers to Monetize Assets Across A Global Distribution Network

CAMBRIDGE, MA and SAN FRANCISCO, CA, September 27, 2006 - Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that Kiptronic, a leading ad marketplace for the podcasting industry, will leverage the Akamai global EdgePlatform to accelerate its customers' distribution of audio and video podcasts over the Internet. Kiptronic's patent-pending multimedia ad insertion technology allows audio and video podcast publishers to select targeted advertisements and sponsorships to run with their podcasts, while providing sponsors and advertisers with a turnkey marketplace to reach targeted, niche audiences through podcasts.

Advertisers are increasingly looking for more targeted ways to reach niche audiences, and podcasting is becoming a strategic channel for reaching these consumers. By aligning the Akamai platform with the Kiptronic Podcast Marketplace^TM, hundreds of independent and established online content producers will benefit from the most reliable podcasting delivery platform and built-in advertising solution - enabling monetization of their podcasts.

"When monetization efficiencies like Kiptronic's are combined with robust delivery and upload services from Akamai, the advancement of podcasting into a business-caliber communications service is assured," said Dana Gardner, principal analyst of Interarbor Solutions and producer of BriefingsDirect podcasts. "Entrepreneurs and enterprises alike should view podcasting as a simple and efficient way to gather and distribute tacit knowledge, one which can also provide a platform for highly targeted advertising. I expect podcasting -- and the services that support it -- to grow at three times the annual pace of Internet advertising in general through 2008."

"As podcasting migrates from hobby to new business model, podcasts will become an efficient and cost effective way to monetize existing content and communicate broadly to key audiences. When advertisers are involved, a reliable podcast download is even more critical," said Brad Rinklin, vice president of marketing at Akamai. "That's what Akamai ensures. By integrating Kiptronic's services with Akamai's global platform, sponsors, podcasters and podcatchers receive the key benefits of a reliable and scalable distribution network."

Kiptronic has built a marketplace consisting of over 150 advertisers and nearly 600 podcasts representing 17 million monthly downloads. In particular, larger media companies and online publishers who deliver their content on the Akamai platform will benefit from a podcasting advertising solution built on the Akamai network and optimized to integrate with their delivery solutions.

"Content producers demand a network that delivers their programming with the speed and reliability end users require to maintain their interest," said Jonathan Cobb, founder and chief executive of Kiptronic. "By leveraging Akamai's established global network, Kiptronic has solved one of the most significant problems facing multimedia publishers - integrating new technologies with existing investments."

About Kiptronic

Kiptronic enables content publishers to efficiently take advantage of advertising opportunities without giving up control of their audio and video content. Our unique Kiptronic Podcast Marketplace^TM features insertion technology that allows audio and video podcasters to develop the advertising programs they want while providing the visibility, flexibility and return-on-investment that advertisers require from their campaigns. Podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly. Using Kiptronic's technology, podcasters can turn their content into a business at their pace. Advertisers, in turn, can access a wealth of targeted podcasts tailored for their specific message. Power to the Podcasters! For more information visit www.kiptronic.com.

About Akamai

Akamai® is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.

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Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.